Pigment announced on 12 May 2026 that Virgin Voyages, a cruise line recognised for its innovative positioning, has chosen its performance planning and management platform to transform its FP&A (Financial Planning & Analysis) processes.
With four ships currently in operation and a strategy focused on growth and data utilisation, Virgin Voyages wants to strengthen its real-time financial planning, reporting and analysis capabilities. The project aims in particular to centralise existing tools on a single platform in order to improve financial visibility and accelerate decision-making.
A drive to centralise financial processes
Before this project, Virgin Voyages’ FP&A teams managed their reporting, forecasting and strategic analysis activities across several separate tools. This setup required significant manual work to ensure data consistency and track the different versions of reports.
According to the company, this situation limited the time available for higher-value activities, particularly strategic analysis and support for operational decision-making.
Matt Dawley, Vice President of FP&A at Virgin Voyages, explains that the company now wants to apply the same data- and AI-driven approach to the finance function that it already uses in its marketing and revenue management activities.
Pigment selected for its analytical capabilities and self-service approach
After evaluating several FP&A solutions, Virgin Voyages selected Pigment for the flexibility of its platform, its analytical capabilities and its artificial intelligence features.
The company also highlights the solution’s ability to process large volumes of data while maintaining strong performance, an important consideration in a context of growth and increasing financial data complexity.
Another decisive factor was its self-service functionality, enabling business leaders to explore data directly and create their own analyses without systematically relying on FP&A teams.
Three priorities for financial transformation
As part of this project, Virgin Voyages aims to achieve several key objectives:
- establish a single, reliable source for the entire income statement;
- improve variance analysis and real-time performance monitoring;
- extend access to financial analyses to operational managers and P&L owners.
In the longer term, the company also plans to make greater use of Pigment’s AI capabilities to automate certain executive reporting processes and identify performance trends more quickly.
Evolving expectations of the finance function
For Pigment, this collaboration illustrates the evolving role of finance departments, which are now expected not only to deliver historical reporting, but also to provide predictive analyses and support strategic decision-making in real time.
Stephen Macfarlane, Global Head of Revenue at Pigment, emphasises that finance teams are now increasingly expected to play a central role in guiding business performance and growth.
source: Pigment
