Rocky Brands has selected Board to modernise and unify its enterprise planning processes. The US equipment manufacturer, listed on NASDAQ (RCKY), has chosen Board’s planning platform to integrate its finance, operations and supply chain functions into a holistic approach.
Through this collaboration, Rocky Brands aims to better align supply and demand, strengthen its agility in response to market changes and support its strategic growth ambitions.
Unified management to stay ahead of the market
For Michael Harper, Vice President Supply Chain Planning at Rocky Brands, this partnership represents a major milestone:
“Partnering with Board is essential to aligning our planning processes with our long-term growth objectives. Their platform gives us smarter forecasting, real-time visibility and a unified view of the business. It is a key lever for remaining competitive in a constantly evolving market.”
More accurate forecasts and faster decisions
John Loparco, Chief Customer Officer at Board, highlights the impact of this integration:
“Rocky Brands is developing a genuine planning discipline. By connecting finance, operations and supply chain in a single environment, and through Board Foresight and Signals, the company is improving forecast accuracy, optimising inventory and making faster, more informed decisions.”
A decisive step for Rocky Brands
This choice reflects Rocky Brands’ commitment to strengthening its position in the outdoor, professional, western and public service footwear markets. With Board, the company is enhancing its planning capabilities and preparing for a future where responsiveness and performance go hand in hand.
source: board.com
